{"id":34132,"date":"2021-07-25T19:08:59","date_gmt":"2021-07-25T22:08:59","guid":{"rendered":"https:\/\/hml2.stract.to\/suporte\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/"},"modified":"2024-10-21T23:59:23","modified_gmt":"2024-10-22T02:59:23","slug":"discrepancies-between-data-observed-in-ads-manager-and-extracted-data","status":"publish","type":"suporte","link":"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/","title":{"rendered":"Discrepancies Between Data Observed in Ads Manager and Extracted Data"},"content":{"rendered":"&#13;\n<p>Discrepancies between the data observed in Ads Manager and the extracted data can occur for several reasons.<\/p>&#13;\n<ol>&#13;\n<li>Diferentes modelos de atribui\u00e7\u00e3o nos conjuntos de an\u00fancios e a extra\u00e7\u00e3o da Stract.<\/li>&#13;\n<li>Problemas na contagem entre a API do Facebook e os Relat\u00f3rios no Gerenciador de An\u00fancios<\/li>&#13;\n<\/ol>&#13;\n<p>In the first case, check your Query options in the Sidebar:<\/p>&#13;\n<ol>&#13;\n<li>Qual o tipo de atribui\u00e7\u00e3o selecionada? (7d click, 7d click + 1d view, etc.)<\/li>&#13;\n<li>Caso as atribui\u00e7\u00f5es da sua consulta estejam diferentes, ajuste para corresponder ao que considerar adequado<\/li>&#13;\n<\/ol>&#13;\n<p><strong>Important<\/strong>: The query in the sidebar can either use the default attribution of the ad set or only the attribution selected for all ad sets.<\/p>&#13;\n<h3>Data da convers\u00e3o e data da impress\u00e3o<\/h3>&#13;\n<p>Conversions can be counted on either the conversion date or the associated impression date. With Meta\u2019s recent updates, such as the reduction of attribution windows, the &#8220;<strong>Impression Date<\/strong>&#8221; option may not yield data in your extractions. Try changing the report <strong>reference option to &#8220;Conversion Date.&#8221;<\/strong>  <\/p>&#13;\n<p>Learn more about <a href=\"https:\/\/www.facebook.com\/business\/help\/1817584211834485?id=399393560487908\">Differences Between Facebook Attribution and Other Measurement Tools.<\/a><\/p>&#13;\n<h3>As convers\u00f5es personalizadas n\u00e3o est\u00e3o sendo exibidas na Stract<\/h3>&#13;\n<p>In Google Sheets, click &#8220;Refresh Account List&#8221; in the sidebar; if this does not work, re-authenticate your connection so that it extracts the most recent data.<\/p>&#13;\n<p>Learn more <a href=\"https:\/\/hml2.stract.to\/blog\/suporte\/sobre-conversoes-personalizadas-do-facebook-ads\/\">about Facebook Ads Custom Conversions.<\/a><\/p>&#13;\n<p>For counting issues, which are rarer, or if you still have questions about discrepancies in the data, please <a href=\"mailto:suporte@hml2.stract.to\">contact us<\/a>.<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>&#13; Discrepancies between the data observed in Ads Manager and the extracted data can occur for several reasons. &#13; &#13; Diferentes modelos de atribui\u00e7\u00e3o nos conjuntos de an\u00fancios e a extra\u00e7\u00e3o da Stract. &#13; Problemas na contagem entre a API do Facebook e os Relat\u00f3rios no Gerenciador de An\u00fancios &#13; &#13; In the first case, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","suporte-categoria":[102,105],"class_list":["post-34132","suporte","type-suporte","status-publish","hentry","suporte-categoria-conectores-en","suporte-categoria-facebook-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discrepancies Between Data Observed in Ads Manager and Extracted Data - Stract<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discrepancies Between Data Observed in Ads Manager and Extracted Data - Stract\" \/>\n<meta property=\"og:description\" content=\"&#013; Discrepancies between the data observed in Ads Manager and the extracted data can occur for several reasons. &#013; &#013; Diferentes modelos de atribui\u00e7\u00e3o nos conjuntos de an\u00fancios e a extra\u00e7\u00e3o da Stract. &#013; Problemas na contagem entre a API do Facebook e os Relat\u00f3rios no Gerenciador de An\u00fancios &#013; &#013; In the first case, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Stract\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hml2.stract.tool\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T02:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hml2.stract.to\/wp-content\/uploads\/2024\/01\/thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@stract_to\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/\",\"url\":\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/\",\"name\":\"Discrepancies Between Data Observed in Ads Manager and Extracted Data - Stract\",\"isPartOf\":{\"@id\":\"https:\/\/hml2.stract.to\/#website\"},\"datePublished\":\"2021-07-25T22:08:59+00:00\",\"dateModified\":\"2024-10-22T02:59:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hml2.stract.to\/en\/support\/discrepancies-between-data-observed-in-ads-manager-and-extracted-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.hml2.stract.to\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discrepancies Between Data Observed in Ads Manager and Extracted Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hml2.stract.to\/#website\",\"url\":\"https:\/\/hml2.stract.to\/\",\"name\":\"Stract\",\"description\":\"Alternativa ao Supermetrics e Adveronix\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hml2.stract.to\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discrepancies Between Data Observed in Ads Manager and Extracted Data - Stract","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Discrepancies Between Data Observed in Ads Manager and Extracted Data - Stract","og_description":"&#13; 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