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<oembed><version>1.0</version><provider_name>Stract</provider_name><provider_url>https://www.hml2.stract.to/en/</provider_url><author_name>str_admin</author_name><author_url>https://www.hml2.stract.to/en/blog/author/admin/</author_url><title>Divergences in Facebook Ads Reach data - Stract</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="Q8WbhF2fiE"&gt;&lt;a href="https://www.hml2.stract.to/en/support/divergences-in-facebook-ads-reach-data/"&gt;Divergences in Facebook Ads Reach data&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.hml2.stract.to/en/support/divergences-in-facebook-ads-reach-data/embed/#?secret=Q8WbhF2fiE" width="600" height="338" title="&#x201C;Divergences in Facebook Ads Reach data&#x201D; &#x2014; Stract" data-secret="Q8WbhF2fiE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>To avoid discrepancies in Reach and Frequency data from Facebook Ads in Looker Studio, you can use the Stract Connector in Looker Studio. Learn more. In Facebook Ads, there are unique metrics, which are published metrics that account for the number of people who performed an action, not the number of actions taken.The most common [&hellip;]</description><thumbnail_url>https://hml2.stract.to/wp-content/uploads/2021/11/Captura-de-Tela-2024-02-06-as-10.42.35.png</thumbnail_url></oembed>
